While there are many definitions of social media, we prefer to describe it as a process whereby people engage in conversations online. Conversations are the essence of human communication. The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers1. The communication tools provided by the Internet have revolutionized how humans communicate.
In the past, one-to-one communication tools such as telegrams and letters allowed people to send a message beyond their immediate geographic proximity. One-to-many communication tools such as newspapers, radio, and television enabled a message to easily reach a very wide audience. The telephone allowed two people to quickly converse verbally without needing to be face-to-face.
Social media facilitates free and convenient many-to-many communication for the first time. As a result, social media has been very disruptive to the processes that businesses and marketers are comfortable with. These word-of-mouth messages were once lost in the air waves of the classrooms, bars, sports fields and offices. But now more and more of these personal conversations are occurring online, often visible to anyone who wants to see them. Social media has increased the quantity and reach of word-of-mouth communication like never before. As a result, businesses and marketers no longer control the message, their customers do. Individuals have embraced social media at an astounding rate. The good news is that businesses to have the opportunity to engage in the conversation.
Vision18’s social media management services are priced by the social media platform and the level of service necessary to setup and manage your social media accounts.
- If your organization already has social media accounts set up, then the on-going monthly marketing tasks should be selected.
- If your organization does not have social media accounts set up, this must be completed (either by your organization or SBS) before on-going monthly marketing tasks can begin.
- Mix and match the social media accounts and services needed for your organization.
We offer monthly reporting on traffic, interactions, demographics and growth for every social media account and a monthly conference call to assess needs, review upcoming month’s content calendar, and generally maintain open communication.